We’ve come to expect prospects and leads to do their due diligence before making a purchase—and rightfully so.
With so many options available to consumers, they’re looking for more proof, presence, and feedback from others that have had a successful experience…
Bringing us to the new business card: your Facebook business page.
As a hub for conversation and sales, your prospects are checking out your Facebook Business Page looking at your:
- Response time
- Posting activity
- Review ratings
In this post, we’ll be tackling a ⭐⭐⭐⭐⭐ strategy for using Facebook Messenger bots (specifically ManyChat) to help you generate more customer reviews and social proof on your Facebook Business Page.
This strategy helped my Facebook Business Page, The Mustache Marketer, skyrocket with 68 four and five star reviews in just 24 hours!
Check out the breakdown from this campaign—which is still ongoing:
- Sent to 677 subscribers so far
- 87% open rate
- 24% CTR
- Of the 162 clicks, there were 68 reviews left
- That’s over a 40% conversion rate!
Reviews can make or break a sale, so let’s walkthrough this campaign, the bot setup, and overall strategy so you can start generating customer reviews and closing more sales!
Generate Customer Reviews Step 1: Campaign Goal
For this campaign, the goal was simple.
Increase reviews on my Facebook Business page from my current Messenger Subscriber list. By doing this, I would also be gaining more exposure to other content previously posted on my page.
Generate Customer Reviews Step 2: Setup Your Bot in ManyChat
The next step is to get your bot built out with the entire flow. This is what the final bot will look like.
For this setup we will be using a single text block and 5 quick replies.
Select the Text option and enter your copy. This can be something simple like:
“Hey FIRST NAME, I need your help…
Can you answer a quick question for me?
How would you rate Josh – The Mustache Marketer’s content?
1 (star) being poor and 5 (stars) being AWESOME!
In this situation, we are not going to add a button, this is where we will need to use quick replies.
Quick replies force the user to pick only one option. Unlike a button, they can select multiple options over and over.
Once you have the five options setup with quick replies, you will need to have five separate messages created to send back to the user after they select one of the five options, make sense?
Remember, keep this fun! I recommend using emoji’s where you can. They draw attention and give your bot more of a personality.
Now for⭐ and⭐⭐ star answers, which hopefully you won’t receive, I created a message with a Text Block that says…
“Damn FIRST NAME, I have completely failed your expectations and I apologize for that.
If there is anything I can do to help change your mind and fix this, please let me know right away! I look forward to receiving your feedback below.”
This accomplishes two things:
- It’s genuine and human. Even though this is a Messenger bot, it still has a human feeling. A real concern about your audience and the level of your content.
- It gives the user a chance to voice their concern and reason for giving me one star. And then I would be able to take their feedback and apply it to my business and make improvements.
(If the “Damn” intro is a little too aggressive for your audience, change it up! This should be totally in your voice and have the personality you want your business known for!”
For the ⭐⭐ star review, I used the same message, so you can just copy and paste it. Easy enough.
For the ⭐⭐⭐ star option, I went with a slightly different message, but same objective as above.
Three stars is average, so I still wanted to connect with my audience and see where I can improve. I still want to gain valuable feedback from the user here.
Now we can move on to the ⭐⭐⭐⭐ and ⭐⭐⭐⭐⭐ star ratings. This is where the real magic starts to happen!
Generate Customer Reviews Step 3: Asking For a Written Review
For anyone who gave me a four or five star review, I also ask them to leave me a written review on my Facebook Business Page and provide them a link straight to the review section on Facebook.
You want to make it as easy as possible for the user to do what you are asking, so make sure the link goes straight to the review page, not just a link to your business page.
For this setup, we will use two Text Blocks and one Button.
In the first Text Block I want to show excitement and gratitude for the four or five star review and let them know I will keep doing what I’m doing.
I also want to take advantage of the timing. My audience has just told me how much they like and appreciate my content. (This will also apply to your products/services.)
This is the perfect time to ask your audience to leave a review on your Facebook Business Page.
Let’s take a look at how to set this up.
The text block is the same as above, but we want to make sure we use a Button, not a Quick Reply.
It’s important to use a button so we can easily direct the user to the review section on our Facebook page.
You can accomplish this by using a button and selecting the “Open Website” option shown above.
Paste the URL to the review section in the “Website Address” field as shown. This will direct anyone who uses it straight to the review section so they can easily leave a four or five star review!
And that’s it. You have just created your first Customer Review Bot!
Now as with any flow you create, you want to make sure you test it. This can be down by using the Preview button in the top right corner.
Once you test the Flow and are happy with it, make sure you Publish it so it goes live.
Generate Customer Reviews Step 4: Strategy
The strategy I used to implement the Customer Review Bot was to send it out to my audience on the 12th day of a value based sequence.
The idea here was that after delivering 11 days of value to my audience (this could be blog posts, videos, podcasts, YouTube videos), I would ask them how they liked my content. I wanted to capture the thoughts of my audience, make my content better and generate the customer reviews I needed to gain more exposure for my business.
You can copy this same strategy, use this in a Facebook post with a Ref URL link to the Review Bot or develop your own strategy depending on how you think your audience would respond best to this request.
The whole idea here is to build customer reviews of your products/services that will grow your leads, sales and revenue with Messenger Marketing.
Want more strategies like this for generating leads, subscribers, and sales from Messenger Marketing? Check out ManyChat’s new Messenger Marketing & Chatbot Mastery course! It’s 10+ hours of free video content, plus 15 Messenger Marketing blueprints you can implement today! Learn more here.
The Mustache Marketer is a lead generation Messenger Marketing Agency dedicated to helping entrepreneurs and small businesses grow their leads, sales and revenue to drive massive results.
My name is Joshua Cahill. I am a United States Navy Vet and proud pit bull owner turned
Facebook Messenger Bot Creation Master.
My goal is help 10k entrepreneurs in 2018 and beyond by using my passion and expertise to create a Messenger Marketing strategy to capture leads and build audience engagement that leads to long term customer relationships.
My clients aren’t just clients, we’re partners. I will work with you every step of the way to develop a lead generation strategy that speaks to your target audience