ManyChat Sequences: How to Build Automated Follow-Up Campaigns in Facebook Messenger

This post originally appeared on The Daily Egg by Daniel Threlfall.

Read the original post here.

The following has been gently edited for clarity and updates by the ManyChat Team. Enjoy! 

Do you ever think about how much money you might be wasting on Facebook?

I’ve done it. And I’ve hated myself for it.

It happens.

You pour time and money into an ad campaign only for it to fall flat on its face. Often, that’s not your fault – it can be difficult to stand out on a site that has billions of users.

At the same time, Facebook is an undeniable marketing juggernaut. Its reach is unlike any other site, and it’d be silly not to use it.

So, there’s an important question:

How do you leverage the platform and get more people to pay attention to you?

The newest approach is utilizing Facebook Messenger Marketing.

Businesses everywhere rejoiced when Facebook revamped Messenger to allow users to communicate directly with brands.

More recently, Facebook Messenger chatbots have become the new hot topic in marketing.

Chatbots take most of the work off your hands, and they have serious benefits. You can engage your customers and even qualify your leads with chatbots.

You can also use these chatbots to create Messenger sequences. Think of it as an email autoresponder sequence that happens in Facebook Messenger.

It’s an incredible resource to have, and it’s not that difficult to set up.

In this article, you’ll learn how to create a Messenger sequence of your own using ManyChat. Open up your Facebook, and let’s get started!

Get Started With ManyChat Sequences: Sign up for a ManyChat account

ManyChat is completely free, and while it has paid plans, you don’t need them to get started.

Head to ManyChat.com and sign up by clicking on the big “Get Started Free” button in the middle of the page.

You’ll need to sign in with your Facebook account by clicking the blue button.

ManyChat Sequences sign in with Facebook screen

You’ll be redirected to Facebook to complete the sign in process.

ManyChat Sequences log into Facebook screen

Next, you’ll need to give ManyChat permissions so it can do its thing.

Click “OK.”

(Don’t worry, it won’t violate your privacy in any way. ManyChat just needs these permissions so the bot can send automated messages.)

On the next page, find the Facebook Page you want to use and click “Connect.”

ManyChat Sequences choose your Facebook page

Get Started With ManyChat Sequences: Overview, Welcome Message, Testing Edits

At this point, you should be back to ManyChat’s interface. If you’re using this for the first time, you’ll see a popup like this:

ManyChat let's talk about bots screen

Click through the prompts (the blue buttons) to proceed. You’ll get a basic overview of what chatbots are and what ManyChat does.

message from Eyal from ManyChat

This introductory sequence will help you get a better idea of what ManyChat does. You can skip it, but there are some parts that will really help you if you’re new to the platform and/or Messenger sequences.

For example, you have the ability to send yourself a Welcome Message to see what the user experience is like.

ManyChat welcome message explanation screen

(You can skip that step if you want to by clicking the small gray “skip” dialogue at the bottom.)

Next, you’re going to practice editing a message. You’ll see this prompt:

ManyChat sequences explains the first broadcast

Click the blue “Let’s Do It!” button and go to the next screen.

ManyChat sequences New Message screen

This is what the message editor will look like, and you want to get in some practice here.

First, click on the gray text box at the top to edit the text. Change it to whatever you’d like.

You can also add a button, but you don’t need to right now, and we’ll go over this a little later.

To finish this step, click the green “Send It To Yourself” button in the top right corner.

ManyChat welcome message preview

You should see this message pop up on your Facebook page. It was only sent to you as a practice run, so if you got a Facebook Messenger notification with this message, everything’s working well.

Now we’re going to get into the meat and potatoes of ManyChat: the sequence feature.

Get Started With ManyChat Sequences: Setting Up Your First Sequence

Go to the sidebar on the left side of the page and navigate to Automation > Sequences. Here’s what you should see:

ManyChat Sequences Builder

You might be a little confused to see an existing sequence here. ManyChat provides you with one so you can see the different parts of it.

If you click on the “Example Sequence” text, you can see each message within the sequence.

ManyChat Example Sequences screen

And if you click on the text of each message, you can see the message itself. Let’s say you click on “Introduction content + Unsubscribe instructions.” You’ll see this:

ManyChat introduction and unsubscribe instructions

Take some time poking around here to get familiar with the ManyChat interface and the way messages are structured within a sequence.

Now that you know the different parts of the sequence, head back to the main Sequences page.

ManyChat sequences main page

You can go ahead and delete this example sequence if you want. You can do that by clicking the gray trash can icon on the right side of the bar.

Then head up to the blue “+New Sequence” button and click it to create a new sequence of your own.

Give it a name and hit “Create.” For the purposes of this article, we’ll call our sequence “Test Sequence.”

ManyChat Create New Sequence

By default, your first sequence will have five parts to it.

ManyChat test sequence screen

You don’t have to keep all of these. Depending on how long your sequence is, you may need to add or delete some, and we’ll cover how to do that later on in the article.

For now, just click on the first message, right on the text that says “Introduction content + Unsubscribe instructions.”

Click the “Edit Message” button in the top right corner.

ManyChat edit message sequence screen

This will let you modify the different parts of this message.

(In the screenshot above, you can see that ManyChat suggests you remind your subscribers why they’re getting messages and tell them how to unsubscribe. We’ll cover this later.)

Start by editing the text by clicking in the gray area.

ManyChat sequences edit screen

Next, let’s talk about buttons. These are super important to your Messenger strategy.

Buttons are what your users will click to send responses. You create these responses in advance to help guide your user through the ManyChat sequence. It’s a lot like a quiz where the user selects from a few options.

To get started with buttons, click on the “+Add Button” text that’s right below the gray text box.

ManyChat Sequences Add Buttons

You’ll see a pane pop up that has a bunch of options.

Start by changing the button title.

ManyChat Sequences Button Title screen

Now you’ll decide what happens when the user presses the button. In most cases, you’ll want to reply with a message. Since the blue drop down menu says “Reply with message,” we’ll leave that checked for now.

Click “Create New Message.”

ManyChat sequences create new message screen

On the next screen, you can edit your message.

ManyChat Sequences edit your message screen

(Side note: All those icons at the bottom let you add extra stuff. We won’t dive into that in this article, but feel free to play around with the options.)

You can edit more, but for now, finish up by clicking the blue “Publish” button in the top right corner.

ManyChat Sequences publish your message

That’s the basics of creating a message in your sequence.

Once you’ve published it, make sure it’s active by going to your sequence page and toggling the button so it turns blue.

ManyChat Sequences turn your sequence on

You’ll have to do this for every message that you want to use.

Get Started With ManyChat Sequences: Finishing Your Sequence

After your first message is done, you can simply repeat that entire process to create another message.

Head to your sequence page and click on the “+Message” button to add a new message.

ManyChat add new message to sequence

A new message will pop up, and you can edit it by choosing to create a new reply or select an existing one.

ManyChat sequences set up new message

If you click “Create New Reply,” you’ll be able to create an entirely new message from scratch. “Select Existing” lets you use and tweak a response you’ve already made.

You can repeat this process until you have all the messages in your sequence that you want.

Since you’re familiar with the basics, let’s look at some more advanced tips that will give you even more control over your ManyChat sequence.

Get Started With ManyChat Sequences: Tips for Sequence Success

ManyChat Sequence Tip #1: Changing The Time Delay

Every message is delivered after a certain timeframe. You can see these times on your sequence page:

ManyChat Sequence Time display

If you want to change the delay of a certain message, simply click on the delay text.

For example, if you wanted to change one of the messages that says “After 1 day,” you’d click on “After 1 day.” You can then change the delay to whatever you want.

ManyChat Sequences 1-day feature

ManyChat Sequence Tip #2: Adding Buttons

Remember, buttons are how your users will interact with your sequence.

They’re the options you’ve provided so a user can reply to the automated messages.

However, we’ve only talked about using one button per message, and you’ll almost always need to use more than one.

To do that, open up a message to edit by going to your sequence page and choosing a message. Then click the “Edit Message” button in the top right corner.

ManyChat Sequence buttons screen

Click on “+Add Button” to create a new button.

ManyChat sequences add new button to sequence

You’ll be able to edit the button like usual.

But there are a lot of other options in the button editing pane. Let’s talk about some of those in the next few tips.

ManyChat Sequence Tip #3: Change Actions

When the user presses a certain button, you may want something to happen besides an automated response.

For example, let’s say you want to have a button that says “Call us.” When a user presses the button, they dial your business number.

You can make this happen by looking at the Edit Button screen:

ManyChat edit button for sequences screen

Click the blue drop down menu that says “Reply with message.”

You’ll see three options come up:

ManyChat reply with message dropdown

You can make any of these options happen with a few clicks.

Let’s use the “Call a phone number” option. Click on that, and you’ll be able to enter your phone number.

ManyChat call a phone number sequence

The “Open website” option is similar, allowing you to enter your URL.

ManyChat open website button option

ManyChat Sequence Tip #4: Tell Your Users How to Unsubscribe

Spam still applies to Messenger sequences, so you want to make sure your users know how to opt out if they want to.

There are two ways to do this. First, as ManyChat suggests, you can let your users know they can unsubscribe by sending the word “stop.”

You just have to click on the gray text area and tell your users how to unsubscribe.

The best place to put this is in your first message, but it also doesn’t hurt to include this info at the end of your other messages.

How ManyChat users can unsubscribe

The other way is to create an Unsubscribe button.

Go to add a button like you always do and make sure the Button Title says “Unsubscribe” or something similar.

ManyChat unsubscribe button

You can create an automated response if you want to, but you don’t have to.

You do need to go down to the “+New Action” button and click on it.

You’ll see a list of options. Choose “Unsubscribe from bot.”

This will unsubscribe the user from the entire bot.

ManyChat unsubscribe from bot button

You might notice that there’s an “Unsubscribe from sequence” option.

The problem is that someone who unsubscribes from the sequence might still get messages from your bot.

It’s a best practice to unsubscribe the user from the entire bot. This will ensure they don’t get spam from your bot.

Think you’re ready to become a Messenger Marketing pro :)?

(RELATED: How to Build a Simple Facebook Messenger Bot with ManyChat)

The idea of using a Messenger sequence for marketing purposes is simple, but it’s a game changer (and that’s not an exaggeration).

Facebook Messenger sequences have exploded in popularity lately and for good reason. Facebook users love them.

They’re super convenient for both the user and the brand. The user can get information and value, while brands can automate lead generation.

The sky’s the limit with Messenger sequences. You can use them to launch products, get email subscribers, and sell your services.

If you make a compelling sequence, your conversion rates will go through the roof, and your customers will be happier than ever.

And you won’t waste money.

[READ NEXT: Introducing ManyChat Flow Builder: A Revolutionary Visual Editor for Messenger Marketing]
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  • Caterina Ferrer

    Hello!!! Thanks for your post. I have a problem with the call a phone number button. I don’t know if it’s because I am in Spain, but I put the phone number that appears in the phone once you cilck the button makes no sense, it’s like 30 numbers or so. Is there any trick? any specific way to do it? Thanks a lot!