7 Ways to Implement Messenger Marketing into Your Business Today

We’re not denying it: Messenger Marketing is tough.

But all things worthwhile are, right?

Messenger Marketing is a channel that, when used correctly, opens up infinite doors of communication and engagement with your audience, in turn driving more leads and sales.

If you’ve been on the fence about diving in (and, trust us, you want to), this post should help… a lot! We’ve rounded up 7 articles from the ManyChat blog geared towards getting you started—today.

What’re you waiting for? Dig into these articles, building and learning as you go!

We’ll start with…

1. The Ultimate Guide To Messenger Marketing and Facebook Chatbots

the ultimate guide to messenger marketing and chatbots
We created this to answer all of the unanswered questions you have about Messenger Marketing.

This is currently the most comprehensive piece of content on the web about Facebook chatbots (and we intend to keep it that way)… print it out, study it, and share with your friends!

In this guide, you’ll learn how to:

  • Grow Your Business with Messenger Marketing
  • Get Facebook Messenger Subscribers
  • Send Messages to Your Subscribers
  • Automate Your Messenger Marketing With Chatbots
  • Use ManyChat
  • Integrate ManyChat with Zapier
  • Create a Messenger Ad Inside of Facebook
  • Create Destination Ads
  • Send a Sponsored Message
  • Nurture Leads inside of Messenger
  • Deliver Content
  • Deploy Retargeting
  • Drive More Sales
  • Case Studies…. and more!

Enjoy 6,000+ words of juicy Facebook chatbot goodness.

2. Messenger Marketing + Compliance: What You Need to Know About Engagement Bait and Facebook ToS

Facebook Terms of Service Messenger Marketing

Scary fact: Right now, your bot may be breaking the rules.

In the span of the marketing universe, Facebook Messenger Marketing is new on the block, and because of that, the rules are changing fast and ferociously.

Avoid the pitfalls of murky language and risky actions by taking a gander at this post by Dan Gamito—ManyChat’s resident expert on all things bot building.

He’ll break down the ToS you need to be aware of, what all these rules mean, and how you can follow them to see even better reach, engagement, and results with your Messenger Marketing efforts.

3. Introducing ManyChat Flow Builder: A Revolutionary Visual Editor for Messenger Marketing

ManyChat flow builder

Are you ready for a visual map of all messages and actions and the transitions between them?

We hope so, because you’ll now have a birds-eye view of all your messenger interactions without having to switch between single messages.

There’s much more to dive into here, including…

• Steps (there are 3 new types!)
• Conditional Filters and A/B Split Testing Features
• Tips & tricks (drag and drop, canvas creations, and more!)

So, what are you waiting for? 

We can’t wait to see what you create! 

4. How to Use ManyChat’s Live Chat Feature to Deliver Outstanding Customer Service, Superior Lead Qualification, & an Exceptional User Experience

Live Chat Messenger Feature

When most people think about chatbots, they immediately envision a fully automated Facebook Messenger bot that works entirely on its own.

But the fact is that you can’t automate a chatbot to respond to every possible question (at least, not yet ) and sooner or later you (or someone at your company) is going to need to respond to some messages personally.

That’s why we created Live Chat. Get the scoop on how it works and the settings you should be utilizing.

5. How to Build a Simple Facebook Messenger Bot with ManyChat

build a simple messenger chatbot
As you know, Chatbots have become more than a buzzword, more than the latest “marketing news”. As a marketer or business owner, chatbots are something that you can no longer ignore. They’re the future of communication.

In this post, we’ll show you how to build a simple chatbot that greets and engages with your users (and hopefully turns them into customers)!
You’ll learn how to:

  • determine the voice and purpose of your bot
  • build a welcome message to greet visitors
  • use keywords to automate bot replies

…and more!

6. How to Send Facebook Messenger Broadcasts Using ManyChat (Including Best Practices and Setup!)

broadcasting facebook messenger messages
We’re going to go out on a limb and say you’re someone that cares about the quality (and success) of your customer communications — ESPECIALLY when it comes to Facebook Messenger Marketing!

So you may be wondering how can you guarantee a home run with your Facebook Messenger broadcasts… every time! your Facebook Messenger broadcasts… every time!

  • That’s exactly what you’ll get in this post
  • How to use different broadcast types
  • What rules you should abide by
  • Best practices for seeing the most success with your customers

Check it out now!

7. [Zapier + ManyChat] 4 Ways to Integrate ManyChat into Your Business

Zapier and ManyChat

What does the ManyChat + Zapier integration really mean for your business? For the future of Messenger Marketing?

Read this post to learn how to:

  • Capture webinar registrations through Facebook Messenger (…including reminders and follow-up!)
  • Capture new leads through Messenger and sync them with your CRM
  • Qualify leads and send notifications to your sales team

…and much more ALL through Facebook Messenger!

BONUS: 5 of the Best Facebook Chatbots to Play With (Plus Tips on How to Build Your Own)

chatbots to test

You know you want a chatbot to interact with your customers, you know your customers DESERVE a great chatbot to communicate with…

But you’re still wondering: What exactly do chatbots DO?

That’s the question this blog post will answer.

The fact is, Facebook Messenger chatbots can do just about anything a website can do… but they do it in a way that’s more personal and interactive.

Instead of generalizing, we figured we’d simply show you that power of what chatbots can do — starting with five of the best Facebook chatbots we could find. (Hint: they’re all built using ManyChat, so the opportunity to replicate these is at your fingertips!).

Think you have enough to get going? With these seven articles, you’ll be able to catch up to the current state of Messenger Marketing, plus deploy your first bot and send your first broadcasts—the right way… today!

See something you wish we’d cover more of? Thought of a topic you’d like us to dive into?

Post it below in the comments!