How To Build a Real Estate Chatbot in 10 Minutes
Written by Andrey Lipkovskiy
June 14, 2019
Today Kelvin Krupiak, a Social Media Coach at Easy Agent PRO, is going to show you how to set up your own real estate chatbot for free.
From this video, you’ll learn how to set up a Welcome Message and direct bot subscribers back to resources on your website.
Why use a Real Estate Chatbot?
Chatbots are a useful marketing tool for real estate agents because they give buyers and sellers immediate answers. So if someone tries to reach you on Facebook, your real estate bot is there 24-7 to help them out.
There are a few different ways to go about creating your own chatbot. Some involve coding, and some, like ManyChat, let you create your own without knowing any code.
Chatbots are apart of any effective real estate marketing plan because they can:
- Answer questions in real time
- Be available 24-7
- Qualify buyers and sellers
- Let people schedule property viewings
- Show listing images and videos
- Keep track of conversations
- Automates follow-ups
Getting started is easy. And once you nail this simple welcome series, you can create more in-depth sequences in response to your prospects needs.
You can send videos, show images, galleries, listings, and more. The possibilities are endless with Messenger Marketing.
Quick Guide to Set Up A Chatbot for Real Estate
Step 1: Go to Facebook and create your Real Estate Business Page.
To set up your ManyChat real estate bot, you need to make a Facebook Page before.
Step 2: Set up your welcome message
Welcome messages give buyers and sellers a warm intro to your Facebook Page, and works as a guide to help people find what they’re looking for.
Start your welcome message with something casual and personal — for example, “hey there [insert persons name here].
Follow your intro with “Thanks for reaching out. I can’t wait to follow up with you. In the meantime, here are some helpful resources”. Don’t forget to add an emoji!
Step 3: Give people choices for what to do next
Some people may not be ready to talk with you right away. They might want to learn more about you, see what homes are on the market, and more.
When they interact with your Facebook Messenger bot, offer different options that bring them back to your site.
For example, you can add several buttons like:
- Schedule a call. For people who are ready to chat with you.
- Real estate tips. For those who want to check out your blog.
- Search homes. For buyers and sellers who want to check your listings.
Your goal is to provide resources that respond to what people are looking for. Anticipating their needs will make you a hero in the eyes of buyers and sellers.
How will you use your real estate chatbot?
As more and more people flock to Messenger, the ability for you to connect with buyers and sellers continues to grow. By using a chatbot for real estate, you can quickly grow lists, show properties, and close leads.